The Lone Ranger / Kawasaki Teryx 4 750 4x4 SxS
Sweepstakes
Kawasaki’s “Live
the Legend Adventure” sweepstakes
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Kawasaki Teryx 4 750 4x4 SxS / UTV |
Irvine, CA (6/14/2013) - Kawasaki
Motors Corp., U.S.A. (KMC) announced a unique
tie-in with “The Lone Ranger,” a Disney/Jerry
Bruckheimer Films production set for national
release on July 3. The powersports products marketer
will use this new reimagining of the popular story
to help carry product messages for its off-road
motorcycles, four-wheel vehicles and street motorcycles.
Concentrating on a “Live the Legend”
campaign line, Kawasaki’s effort is heavily
oriented to video creations depicting a transition
from the Gore Verbinski-directed film to scenes
of modern day adventurers with the company’s
Teryx4™ Side x Side, KX™ motocross,
and Ninja® sportbike products. The action-oriented
“Live the Legend” video appears on
KawasakiTV’s YouTube channel, at: bit.ly/LiveTheLegend.
Similar materials featuring the film’s
stars, Johnny Depp and Armie Hammer, are also
slated to appear in more than 1,000 Kawasaki dealerships
around the country. Dealers will also be a core
component of Kawasaki’s “Live the
Legend Adventure” sweepstakes, which will
invite consumers to text entries for a chance
to win various products inspired by “The
Lone Ranger.” The sweepstakes will also
include film promotional partner, the Utah Office
of Tourism.
“This is an opportunity for Kawasaki to
generate a great deal of excitement around product
categories that are a perfect fit for the film’s
characterizations,” said Chris Brull, Kawasaki’s
marketing director. “We appeal to the same
type of independent, adventurous, rebellious individuals
depicted by the film’s stars,” said
Brull.
“The Lone Ranger”-inspired Kawasaki
vehicles will be featured as prizes in other film
tie-in promotions, including five limited edition
Kawasaki Teryx4 750 4x4 LE Side x Sides to be
given away by SUBWAY® Restaurants in their
Partner Up & Win promotion, and a Teryx4 and
four Shoei off-road helmets as the grand prize
for an ABC-TV “Good Morning America”
sweepstakes.
In addition to media and in-store involvement
supporting the film’s release, Kawasaki
is also providing a custom-designed Lone Ranger
Ninja ZX-6R sportbike that will be on display
at the movie’s world premiere. That event
is a benefit for the American Indian College Fund,
and the unique motorcycle will be signed by the
film’s stars and other celebrities in attendance.
It will then be auctioned at a later date with
all proceeds going to support the fund.
Kawasaki Motors Corp., USA (KMC) markets and
distributes Kawasaki motorcycles, ATVs, Side x
Sides, and personal watercraft through a network
of more than 1,200 independent retailers, with
an additional 7,400 retailers specializing in
Kawasaki power products and general purpose engines.
KMC and its affiliates employ nearly 3,100 people
in the United States, with 300 of them located
at KMC's Irvine, California headquarters.
Kawasaki’s tagline, “Let the good
times roll.™”, is recognized worldwide.
For five decades, the Kawasaki brand has become
synonymous with powerful, stylish and category-leading
vehicles. Information about Kawasaki’s complete
line of powersports products and Kawasaki affiliates
can be found on the Internet at www.kawasaki.com.
About Kawasaki Motors
Corp., U.S.A. (KMC)
Kawasaki Motors Corp., U.S.A. (KMC) markets and
distributes Kawasaki motorcycles, ATVs, Side x
Sides, and personal watercraft through a network
of more than 1,200 independent retailers, with
an additional 8,000 retailers specializing in
Kawasaki power products and general purpose engines.
KMC and its affiliates employ nearly 3,100 people
in the United States, with 300 of them located
at KMC's Irvine, California headquarters.
Kawasaki’s tagline,
“Let the good times roll.™”,
is recognized worldwide. For five decades, the
Kawasaki brand has become synonymous with powerful,
stylish and category-leading vehicles. Information
about Kawasaki’s complete line of powersports
products and Kawasaki affiliates can be found
on the Internet at www.kawasaki.com.
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