Kawasaki Official ATV & SxS of Professional
Bull Riders (PBR)
Kawasaki Sponsors
Professional Bull Riders
(PBR)
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2012 Kawasaki Brute Force 750 4x4 EPS Utility
ATV |
Irvine, CA 6/19/2012) - The
Professional Bull Riders (PBR) announced that
Kawasaki Motors Corp., U.S.A. will be the “Official
ATV and Side x Side” of the PBR.
Kawasaki branding and advertisements will be featured
during PBR’s television broadcasts on four
major networks, along with prominent in-arena
and chute signage, as well as PA announcements
and JumboTron® spots.
Fans will be able to experience more about Kawasaki
ATVs and Sidex Sides through special promotions
at select PBR events.
“Kawasaki is one of the most recognizable
names in powersports, and we are proud to welcome
them as a partner," said PBR CEO Jim Haworth.
"They have the best ATVs and Side x Sides,
durable enough to be part of our dangerous and
hard-hitting sport."
“PBR is home to the toughest athletes anywhere,
so Kawasaki’s equally tough four-wheel products
are a perfect match.” said Kawasaki Marketing
Director Chris Brull. “This relationship
recognizes those complimentary attributes and
places our brand in the arenas, where riders and
fans can get a closer look at the perfect vehicles
for their off-road needs.”
The PBR’s Built Ford Tough Series (BFTS)
is televised every week on CBS, CBS Sports Network,
NBC, NBC Sports Network, and YouTube. BFTS telecasts
are produced for the PBR under a multi-year agreement
with David Neal Productions, a Los Angeles-based
production company led by 34-time Emmy® Award
winner and Peabody Award winner David Neal, who
serves as executive producer.
About the Professional
Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding
organization. This year marks the 20th anniversary
of the founding of the PBR. In just two decades,
the dream of 20 bull riders has become a global
sports phenomenon that is televised worldwide.
More than 100 million viewers annually watch primetime
PBR programming on networks around the world including
CBS, CBS Sports Network, NBC, NBC Sports Network,
and YouTube. The PBR has awarded over $100 million
in prize money and 24 riders have earned over
$1 million, including Justin McBride with $5.5
million -- the most of any western sports athlete
in history. Nearly two million fans attend Built
Ford Tough Series and Touring Pro Division events
each year. For more information on the PBR, go
to www.pbr.com, or follow on Facebook at www.facebook.com/PBR
and http://twitter.com/PBR.
About Kawasaki Motors
Corp., U.S.A. (KMC)
Kawasaki Motors Corp., U.S.A. (KMC) markets and
distributes Kawasaki motorcycles, ATVs, Side x
Sides, and personal watercraft through a network
of more than 1,200 independent retailers, with
an additional 8,000 retailers specializing in
Kawasaki power products and general purpose engines.
KMC and its affiliates employ nearly 3,100 people
in the United States, with 300 of them located
at KMC's Irvine, California headquarters.
Kawasaki’s tagline,
“Let the good times roll.™”,
is recognized worldwide. For five decades, the
Kawasaki brand has become synonymous with powerful,
stylish and category-leading vehicles. Information
about Kawasaki’s complete line of powersports
products and Kawasaki affiliates can be found
on the Internet at www.kawasaki.com.
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