Kawasaki Motor Corp. Announces ATV & Motorcycle
Give-Away
Win a 2011 Kawasaki Bayou
250 Utility ATV
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You could
win a 2011 Kawasaki Bayou 250 Utility
ATV
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Irvine, CA (6/24/2011) - The huge
“Good Times? Sales Event” promotion
launched by Kawasaki in April has reached the half-way
point and the company said that more than 3.2 million
game pieces will have been distributed to consumers
by the end of July. Following the event’s
July 31st conclusion, each of the 820 participating
Kawasaki dealers will be giving away a new Kawasaki
motorcycle or ATV.
Chris Brull, Kawasaki’s director of marketing,
said “this multi-tiered program represents
one of the largest promotional outreach campaigns
the company has undertaken, and the event is by
far the largest vehicle giveaway in Kawasaki’s
history.” National television spots have
been running on ESPN/ESPN2, SPEED, Fuel TV, National
Geographic TV, and History Channel, in addition
to direct promotions through the company’s
website, direct mail and the network of independent
Kawasaki dealers.
It combines instant win opportunities for consumers,
including four Grand Prize giveaways of 2011 Kawasaki
Vulcan® 1700™ Vaquero cruisers (or a
different Kawasaki vehicle of the players choice).
Other “Good Times Sales Event” prizes
include $250 off any Kawasaki vehicle over 249cc,
15 percent off any Kawasaki accessory item, or
10 percent off dealer service. Additionally, more
than 115,000 certificates for free Green Day music
downloads and Monster Energy Drink? buy-one-get-one-free
coupons will be given away.
However, as Brull pointed out, the most unique
component of the promotion is the sheer number
of units that will be given away through the 820
participating Kawasaki dealers, with each of them
holding post-event drawings for a new 2011 Ninja
250R sportbike or a Bayou 250 ATV. “This
is a giant undertaking which will impact a lot
of enthusiasts in a very positive way,”
added Brull.
To participate, holders of a “Ticket to
Win” distributed through direct mail, dealer
contact, or requested at www.kawasaki.com/win,
will need to bring their ticket to a participating
local dealer to have it read by an in-store decoder
which will light-up to reveal their prize. Once
they have processed their Ticket to Win in-store,
players may also register for that dealer’s
individual 2011 Ninja 250R sportbike or Bayou
250 ATV giveaway.The company will announce all
winners in August.
About Kawasaki Motor
Corp., USA
Kawasaki Motors Corp., U.S.A. (KMC) markets and
distributes Kawasaki motorcycles, ATVs, personal
watercraft, utility vehicles and recreation utility
vehicles through a network of more than 1,400
independent retailers, with an additional 8,000
retailers specializing in Kawasaki power products
and general purpose engines. KMC and its affiliates
employ nearly 3,100 people in the United States,
with 300 of them located at KMC’s Irvine,
California headquarters.
Kawasaki’s tagline,
“Let the good times roll.™”,
is recognized worldwide. The Kawasaki brand has
become synonymous with powerful, stylish motorcycles
for over four decades. Information about Kawasaki’s
complete line of recreational products and Kawasaki
affiliates can be found on the Internet at www.kawasaki.com.
www.kawasaki.com
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