Kawasaki Launches New Line of
Performance Oils - ATV / UTV Oil
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Kawasaki
ATV / UTV Performance Oil
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Irvine, CA (2/13/2010) - Kawasaki
Motors Corp., U.S.A. (KMC) is launching a new
line of powersport oils. Comprised of the latest
formulations of superior quality lubricants and
specifically engineered to Kawasaki’s highest
standards, the new Kawasaki Performance Oils line
includes full-synthetic, semi-synthetic and mineral
based formulations in multiple grades of motorcycle
oils, plus new ATV/UTV and PWC formulations. This
is not a simple re-branding of the old product,
but an entirely new lineup of super quality modern
powersport engine oils.
In accordance with strict Kawasaki guidelines,
significant improvements have been made across
the entire line. The results include mineral based
formulations which deliver a 20% reduction in
phosphorous and sulfur content, 45% lower volatility,
5% higher film thickness, between 15 – 30%
better anti-wear characteristics and up to a 15%
improvement in anti-oxidancy, depending on type.
In addition to the advanced mineral based formulations,
the new Kawasaki Performance Oils lineup also
includes the latest semi and full-synthetic performance
engine lubricants based on modern polyalphaolefins
and esters.
“These new oils cover gaps in the previous
lineup and will help Kawasaki dealers to capitalize
on the strong demand for modern synthetic oil
formulations, while more effectively serving the
needs of their powersports customers,” said
Jim Williams, KMC’s director of corporate
sales.
In conjunction with the launch of these new oils,
KMC is also releasing distinctive new packaging,
“Performance Made Perfect” marketing
and dealer displays all designed to emphasize
the modern, high-performance attributes of Kawasaki
Performance Oils.
Kawasaki Motors Corp., U.S.A.
(KMC) markets and distributes Kawasaki motorcycles,
ATVs, personal watercraft, utility vehicles and
recreation utility vehicles and commercial grade
lawn care and landscaping equipment through a
nationwide network of independent power sports
and lawn and garden retailers. KMC and its affiliates
employ nearly 3,300 people in the United States,
with 400 of them located at KMC’s Irvine,
California headquarters.
Kawasaki’s tagline,
“Let the good times roll.™”,
is recognized worldwide. The Kawasaki brand has
become synonymous with powerful, stylish motorcycles
for over four decades. Information about Kawasaki’s
complete line of recreational products and Kawasaki
affiliates can be found on the Internet at
www.kawasaki.com.
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