K&N Filters Talks with Honda East Toledo's Brandon Jones
Honda East's Brandon Jones & 2012 ATV MX & EDT Championships

Riverside, CA (12/21/2012) - It is said that when you love what you do, you’ll never have to work again. So, when motorsports racing is all you know, love and do, working at a motorsports dealership that has its own full-time race team has got to be a dream job. We got the opportunity to chat with Brandon Jones, a racer and full-time employee at Honda East Toledo who walked us through his highs and lows as a racer and landing his “dream job.”

“Ever since I was 15 years old, I had lived and breathed racing,” Brandon explained. “I made huge sacrifices over the years to put racing as my main priority. During my senior year of high school, while most of my friends were applying to colleges, I was mapping out my race schedule. Every weekend I would be at a different track perfecting my riding game. After the 2008 AMA ATV Motocross season, a sponsor picked me up for a full ride. All I had to do was show up and race, it was good gig.”

But things didn’t play out. Brandon explained, “Before round 1 in 2009 of the AMA ATV Nationals, I was in Florida training as a full time AMA Pro-Am racer for several weeks. I became sick with the flu at round 1 and was unable to race the event. After round 2 of the nationals and finishing solid, I broke my hand in accident that ended my 2009 season.

“By that time, I realized that I couldn’t risk racing anymore with my son getting older. In the Spring 2010, I came to Honda East after racing for 10 years. Here, it only seemed natural to put together a rider support program since its what I have done and known so well. In late 2011, I put together a little program that had some great discounts to racers, as well as re-energized my need for racing.”

Besides forming and managing the Honda East racer support program, Brandon raced the first 3 events of the AMA nationals and claimed all top 5 finishes earning 8th overall in National point standings in its first year in 2011. “Continuing on in 2012,” Brandon continued, “I wanted to take our program to the next level and get some top caliber racers and sponsors for the Honda East team. I personally went through and reviewed every racer application from every amateur and pro to validate their resume credentials as I wanted to make sure we had loyal and honest racers representing Honda East and our sponsors involved.”

Honda East Toledo's #708 Harold Goodman won both the 2012 Extreme Dirt Track Pro & Pro-Am championships winning a combined 11 out of 16 races

His efforts paid off, and saw more championships in one year than anyone at Honda East could’ve imagined, including both the Pro and Pro-Am Championships in 2012 AMA Extreme Dirt Track, three 2012 AMA Motocross Nationals championships in Super Mini, 90 Modified and Girls (6-11), and four podium finishes for Girls (6-11), Junior 25 Plus, Veteran 30+A and 70 SS (6-11) 2012 AMA Motocross Nationals classes.

Brandon accredits these sweeping wins to Honda East’s rider support for just about any type of performance racing, sponsoring Super Bike racers, motocross, snowmobile, side-by-side and even mini-sprints. Brandon continued, “It does not matter what skill level you race or class. We sponsor full blown professionals to local weekend warrior riders.”

When it came time to source manufacturers to help keep the Honda East team in the lead, approaching K&N Filters was a “no-brainer.” He explains, “We broke down what a machine needs to win by part and listed the best company next to it to seek sponsorship interest. We knew there was not another filter company out there to sift dirt out with maximum performance and reliability in mind, the rest is history. You just can’t beat the reliability, performance, quality and peace of mind that you are using the best products. Those are the greatest benefits for our program.”

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

About K&N Filters:
K&N Engineering, Inc. of Riverside, California, is the inventor and leading innovator of High Flow Technology and Lifetime air filters for automotive applications. K&N has been manufacturing our exclusive line of Lifetime air filters in Riverside California for more than 35 years. We continue to lead the way in pioneering new and innovative technologies designed to allow your car, truck, boat, or motorcycle to get all the air it needs to perform its very best. K&N Engineering, now a truly global company with offices in the U.K. and the Netherlands, continues to exist as a family owned business with an enthusiast mindset and a direct connection with motor sports that carries over throughout all levels of management and manufacturing. Today, K&N exists as both the sales and brand leader for performance filters, and maintains a stocking catalogue of over 3,500 part numbers, including an extensive line of factory replacement drop-in filters, performance air intake systems, and High-Flow oil filters. For more information about K&N Filters, please contact K&N Engineering, Inc., P.O. Box 1329, Riverside, CA 92502-1329, (800) 213-4182 for a dealer near you, (800) 858-3333 for technical service/questions, (951) 826-4001 Fax, e-mail tech@knfilters.com, or visit www.knfilters.com.