Las Vegas, NV (11/16/2010)
- True story. JT Racing USA, the most innovative
and legendary motocross gear company of the
'70s, '80s and '90s, is back for
2011 with an exciting new line of high-end and
uniquely advanced riding gear.
The 2011 Collection makes its sneak-peak debut
at the Motorcycle Hall of
Fame Induction ceremony in Las Vegas on November
19-20, and is sure to
generate a serious buzz at the ceremony and
in the months to come. Not only will JT Racing
founders John and Rita Gregory be inducted into
the Motorcycle Hall of Fame, but several legendary
Team JT champions will be on hand to help generate
additional excitement, including World Champ
Danny LaPorte and AMA champions Broc Glover,
Donnie Hansen, Jim Gibson, Ronnie Lechien and
Chuck Sun.
Nearly two years in the making, the re-launch
of JT Racing USA and the debut of the 2011 Collection
represent a major moto-industry achievement.
Not only because of the brand's iconic status
and substantial impact on motocross and off-road
history during the '70s, '80s and '90s, but
also due to the surprising level of innovation,
quality and style the new Collection offers
- the same attributes John and Rita Gregory
and their talented team brought to the sport
so successfully during motocross's glory decades.
This is not your typical motocross gear line.
The 2011 Collection represents a substantial
re-think of innovation, functionality, protection
and comfort. Our designs, engineering and innovation
are nothing short of world class. Just as JT
Racing set new standards year-in and year-out
back in the day, our goals going into this new
venture were to build the best designed, most
durable and most functional motocross gear available.
And we think we've succeeded.
One look at the innovations and technology
built into our new Classick pant, for instance,
will convince you. There's optimum cut and high-back
waistband for a superb fit, even for larger
folks. Super-soft and -durable Grade-A leather
inside the knees. Pre-curved and padded ballistic
nylon outside them, with plenty of room for
knee braces. ALS (Air Line System) for maximum
breathability. Stretch sections for maximum
movement and much more. Wear a Classick pant
for two laps and you'll be a believer - just
as our test riders were. "It's a sick pant!"
they told us over and over, their input and
excitement actually helping us give the pant
a name.
Same story with our new gloves, the lightweight
Flex-Feel and slightly more
protective Life-Line. Both are soft and supple
for long-moto comfort, yet built with the protection
and durability you need. Ditto our Pro-Tour
ersey, which will keep you cool under pressure
but also fit perfectly and stay tucked-in when
things get hot and heavy.
Last but not least is our new ALS-02 helmet,
which we're confident is the
finest motocross helmet around - and for good
reason. Its predecessor, JT's
original ALS-2 helmet of the early 1980s, turned
the motocross world on its
axis. As the world's first full-face motocross
helmet, it featured full venting, an integrated
visor, a built-in goggle strap path and an ultra-radical
shape. The ALS helmet revolutionized the MX
industry and paved the way for today's highly
protective full-face motocross helmets.
The new ALS-02 continues the trend, with hand-laid
fiberglass construction
offering the highest possible levels of protection
and quality. An extra-wide, extra-tall eye port
easily accepts today's large-frame goggles,
while the integrated goggle-strap path keeps
those wide straps securely in place. Superb
comfort is realized via an optimized shell shape
and internal padding designs. But it's the ALS-02's
revolutionary venting system that'll keep you
cool and make you a believer. Eleven intake
ports and 6 exhaust vents - two at the bottom-rear
of the helmet give truly full-circumference
breathability, especially at the lower back
of the rider's head, where heat tends to build
up. And all with a retro-radical look that's
sure to turn heads.
Everything we've done for 2011 has been optimized
in the areas of smart design, maximum protection,
optimum durability, superb fit and clean styling
- just as JT Racing did it back in the day.
In place of mind-numbing graphics or boring
blacks and greys, our gear melds the classic
shapes and colors you remember from the sport's
glory days with clean, modern design. Think
Bailey, LaPorte and Glover with a modern twist
and you're right on target. In fact, much of
our inspiration comes from the Gregory's efforts
during those wonderful decades.
"What we've done," says JT Racing
CEO David Dray, "is bring back the very
best of JT Racing. We've taken the best JT designs
and technical legacies, modernized them with
the latest technology and build quality, and
repacked them with the highest levels of style,
durability and function. We're bringing back
the whole notion of quality and elegance to
the motocross world, just as JT Racing did back
in the day as it established itself as a world-class
motocross brand all those years ago. It's all
very exciting!"
JT Racing USA. We're about to make history.
Again.
Innovation. Legacy. Passion.
JT Racing USA™ is a trademark of JT Sports
LLC, Inc. used herein under
license
