San Diego, CA (2/12/2010)
- Today, Hookit.com formally announces
the launch of its new brand name and online
identity. The site, formerly known as the Loop’d
Network or SponsorHouse.com, continues to operate
with all the same members, partners, features
and services that members are accustomed to.
The company, originally known as SponsorHouse,
pioneered the online sponsorship category
back in 2001. Now operating as Hookit.com,
the site provides the same unique services
created specifically for athletes and brands,
including sponsorship, brand insider loyalty
programs, contests, eCommerce, community websites
and online self-promotion tools. Now with
550,000 members, Hookit.com is the largest
and most active social network for motocross,
bmx, skateboarding, surfing, snowboarding
and other lifestyle-oriented sports.
“We are really excited to finally roll
out our new brand name and logo, and want
to make sure all of our members and brand
partners know that we are still the same company,
offering the same products and services,”
said Scott Tilton, CEO of Hookit.com. “We’ve
had tremendous support during the transition
and now we can solely focus on innovating
new features for our members and partners
again.”
The selection process began last June and
the new name was selected by members through
a series of polls, interviews and surveys.
Hookit.com more clearly defines what the network
is all about – A place to hook up with
friends, brands and deals all around your
sports. Initially, the only visible change
is the name and an updated look so members
and brand partners won’t have to do
anything differently when using the site.
Wondering why we changed? To get the full
story and FAQs visit: www.hookit.com
About Hookit.com
Formerly known as SponsorHouse and the Loop’d
Network, Hookit.com is the largest and most
active social network for lifestyle sports
with features and services created specifically
for athletes and brands. For Members: We are
a place to hook up with friends, brands and
deals on products. For Brands: We are a place
to hook up with a core audience of athletes
and enthusiasts to market and sell your products.
For more information, visit www.hookit.com.
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