ATV Riders Message Board Articles Reviews Videos Photo Gallery wallpaper Links ATV SxS News Interviews Racing News Models Donations Quad of the Month Contact Us

HLR Motorports ATV News
PIAA Powersports

PIAA Announces Heartland Challenge Sponsorship & Contingency

Carlisle, IA (10/18/2008) - PIAA Corporation, the leader in Powersports lighting and accessories, will be the presenting sponsor of the GBC Motorsports Heartland Challenge, November 7-8, 2008 in Carlisle, Iowa, announced PIAA Powersports Business Unit Manager Gordon Robertson. The 10-hour event – officially titled the GBC Motorsports Heartland Challenge Presented by PIAA – will feature racing for both UTV and ATV classes.

“PIAA is excited about supporting this prestigious ATV endurance event,” Robertson said. “This will be our third major sponsorship of an ATV event, and we feel it’s a powerful way to demonstrate the superior lighting performance of PIAA powersports lamps and bulbs. And it’s our way of supporting the sport of ATV racing. PIAA lighting products have proven to best in the world, from the Daytona 24 Hour sports car race to the World Rally circuit.”

The Heartland Challenge’s unique 10-hour race will be contested over a demanding mix of a motocross, cross-country, and hare scramble sections, plus other surprises.

In all, 14 classes of competition will be racing simultaneously – with no breaks or time-outs. Each team will be allowed up to three riders per team. This will be a true endurance race designed for the professional and amateur racers alike, as well as the toughest class of all – the Ironman category.

Side-by-side racing will also been included, with their own three-hour challenge on Friday evening; five classes will be offered. In addition, a 3-Hour Challenge for young riders will be held, ages 4-15, on Saturday Morning.

In addition to being the presenting sponsor, PIAA is offering a lucrative contingency program that will encourage racers to use PIAA halogen and HID lighting products. And, since much of the race will be held in darkness, having a PIAA equipped vehicle will be a distinct advantage.

PIAA’s contingency awards include: $150 for each 1st place team, $100 for each 2nd Place team, and $50 for each 3rd place team. To be eligible, vehicles must use PIAA HID or Halogen lamps and run PIAA decals

For entry and class information, plus rules and regulations, visit For details on all PIAA UTV and ATV lighting products, visit

PIAA has been the acknowledged leader in innovative automotive and Powersports products since its founding in 1963. PIAA products, created in PIAA's Technical Design Center in Japan, are known for their visionary design, inspired engineering and quality components.

PIAA Corporation, USA is located at 3004 NE 181st in Portland, OR 97230, 503-489-6666. PIAA will make the PIAA lamp kits available at a reduced price to Heartland Challenge competitors through C&D Racing (402) 614-2508.


Copyright 2002-2013, ATV Riders All Rights Reserved - ATV Riders Forum - Message Board - Archive