Cambridge, MN (12/12/2008)
- Fuse Powersports is the
new name of CMP’s aftermarket line of
ATV, motorcycle, and snowmobile products and
accessories. This move reflects the sweeping
companywide improvements of the last year
and is the basis of our renewed effort to
produce top of the line products. The CMP
name, while well known, has not portrayed
a powersports image that our customers have
related to. Fuse Powersports by CMP will not
only retain the familiarity of CMP but have
more attraction in the powersports community
with a new logo.
CMP is building the Fuse brand through our
new website, magazine advertisements, internet
banner ads, e-mail campaigns, product packaging,
and trade shows. As you know many of our new
products in development are radically new
in style and design and will be an excellent
fit with the new Fuse brand.
The new website at www.fuse-powersports.com
offers the most up to date product information,
improved product photos, real time application
charts, instruction sheets, technical information,
and links to our distributors. Retail customers
can now also make online purchases for non-exclusive
products. To protect our distributors and
their dealer networks we will never sell our
products for less than our stated MSRP.
