Hookit.com & FUEL TV Joins
to Hook-Up Young Unsponsored Athletes
Opportunities
for Young Athletes & New Premium Content
on Hookit.com
San Diego, CA (4/28/2010) - FUEL
TV, a leading provider of action sports media coverage,
and Hookit.com, the largest social network for lifestyle
sports, today announce a unique promotion and content
partnership. The highlight of the agreement is the
launch of a new online community for FUEL TV’s
‘Unsponsored’ segment. This community
provides aspiring amateur athletes in skate, surf,
snow, motocross, BMX and wake their potential 2
minutes of fame – and some serious exposure
– on FUEL TV, which is now broadcast in 30
million homes nationwide.
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Hookit.com
- the leader in lifestyle sports social
netoworking |
In order to be eligible, any ‘Unsponsored’
athlete must submit their video online at http://unsponsored.hookit.com.
Once a month, a panel of judges from FUEL TV and
Hookit.com will review the submissions and select
unsponsored athletes for a chance to be featured
on FUEL TV as well as receive introductions to
top industry brands. For the athletes, this also
means no more cumbersome mailing of DVD’s
or emailing clips in hopes they will get viewed.
Athletes who don’t get selected to be on
FUEL TV can still get exposure, promote themselves
and connect with brands for deals on products
through the Unsponsored community and their profile
on Hookit.com.
“Our roots started in sponsorship and helping
open doors for young up and coming athletes. There
are so many athletes who have the skills, but
need that one big break to help them get to the
next level,” said Scott Tilton, CEO of Hookit.com.
“This partnership with FUEL TV provides
our ‘Unsponsored’ members with an
exceptional opportunity for amazing exposure while
adding great content for all of our members to
browse and share.”
As part of the partnership, Hookit.com is also
hosting premium online video content from FUEL
TV. The content will be featured across various
sport hubs on Hookit.com helping create new advertising
revenue opportunities for both properties and
highlighting popular shows like “Bubba’s
World,” “The Daily Habit,” “Firsthand”
and others.
“Hookit.com has an incredibly targeted
and passionate community of action sports athletes
who need exposure and want great content,”
said Gene Pao, FUEL TV’s VP of New Media
and International Development. “Their history
in sponsorship made this partnership a perfect
fit for Unsponsored as well as a great avenue
for us to promote and distribute FUEL TV content.”
For more information and specifics, check out
www.fuel.tv/unsponsored
or www.unsponsored.hookit.com.
About Hookit.com
Hookit.com is the largest and
most active social network for lifestyle sports
with features and services created specifically
for athletes and brands. For Members: We are a
place to hook up with friends, brands and deals
on products. For Brands: We are a place to hook
up with a core audience of athletes and enthusiasts
to market and sell your products. For more information,
visit www.hookit.com.
About FUEL TV
FUEL TV is the action sports
lifestyle network for skateboarding, snowboarding,
surfing, BMX, motocross, and wakeboarding. Through
its original and commissioned series and specials,
short-form content, films, and prestigious event
coverage, the channel features action sports athletes,
emerging musicians, celebrities, and breaking
news. FUEL TV was launched July 1, 2003 and is
seen in more than 30 million U.S. homes. FUEL
TV programming is available in more than 50 countries
around the world with 24/7 channels operating
in Australia and Europe. To subscribe to FUEL
TV, call 877-4-FUEL-TV. For program times and
other information, visit www.fuel.tv.
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