Watsonville, CA (5/13/2010)
- FOX Racing Shox, the industry leader in the
design and development of high-performance suspension,
today announced that former Nike GM Paul Fidrych
has joined the company as Chief Marketing Officer.
The new CMO role has been created to expand
the company’s marketing support for its
powered sports, off-road, and mountain bike
business.
“We’re thrilled to have Paul on
board to help lead our marketing efforts company-wide,”
says Bob Kaswen, CEO of FOX Racing Shox. “His
enthusiasm and depth of product experience make
him the perfect fit for FOX as we embark on
our next phase of growth.”
Paul Fidrych brings more than 17 years of action
sports product development, team relations,
marketing, and business strategy to the executive
team. Prior to joining FOX Racing Shox, Fidrych
served as GM of Nike’s women’s equipment.
Fidrych also previously held the role of President
of Savier Skateboarding, a division of Nike,
Inc. Before Savier Skateboarding, he was the
Director of Hardgoods Product Management for
Burton Snowboards.
“I couldn’t be more excited and
proud to join FOX Racing Shox,” said Fidrych.
“Our sights are set on strengthening our
marketing support across our mountain bike,
ATV, UTV, snowmobile, motorcycle, offroad, and
truck markets for our customers and world-class
athletes.”
“I’m psyched to have earned the
opportunity to join such a well-respected brand
and to work with a team of talented and passionate
individuals,” Paul went on to say.
| FOX
Racing Shox Highlights |
ATV
• Dustin Wimmer and Chris Borich captured
No.1 plates in 2009 in the AMA Pro ATV MX and
GNCC
MOUNTAIN BIKE
• Jared Graves is the current 4X World
Champion
MOTO
• Supercross and Motocross veteran, Tim
“Red Dog” Ferry signed to test ride
OFFROAD
• Andy and Scott McMillin take the Overall
Win in the 2009 Baja 1000
SNOW
• Tucker Hibbert and Levi LaVallee take
home Gold at Winter X Games 14
| TRUSTED
BY WORLD-CLASS MANUFACTURERS |
• Ford F-150 SVT Raptor with FOX’s
patented Internal By-Pass technology
• Bombardier PWC suspended hull—the
first suspension watercraft
• Polaris RZR-S is the first UTV with
non-factory provided suspension
• Yamaha Nytro MTX SE, the first full-air
suspension snowmobile
About FOX Racing
Shox
For over three decades, FOX Racing Shox has
been the industry leader in the design and development
of high performance shock absorbers and racing
suspension products for ATVs, Motorcycles, Mountain
Bikes, Offroad trucks and cars, Snowmobiles
and UTVs. In 1974, Bob Fox started racing his
products in motocross and they haven’t
stopped racing since. FOX Racing Shox equipped
vehicles and racers have stood atop podiums
in every sport they have competed in —
from the sands of Baja to the dunes of Dakar.
FOX’s team of engineers perform rigorous
tests with their athletes year round, and the
data FOX collects from performance testing and
the application of that knowledge to their products
is what separates FOX Racing Shox from every
other suspension company. World Headquarters
are in Watsonville, CA with its Offroad Division
in Santee, CA. FOX Racing Shox distributes its
products in more than 40 countries.
