Fasst Company Announces "Soft
Bar" Infringe U.S. Patent
Long Beach, CA (10/30/2008)
– It has come to Fasst Company’s
attention that ATV Four-Play is offering for
sale the Soft Bar ATV handlebar that appears
to infringe Fasst Company’s U.S. patent
# 6,860,500. Fasst Company has spent considerable
time and money researching and developing
the design and functionality of the extremely
popular Flexx Handlebar System. Through our
intellectual property law firm, Knobbe, Martens,
Olson and Bear LLP, Fasst Company has also
invested significant resources in obtaining
intellectual property protection for the Flexx
Handlebar System, including the 6,860,500
patent.
Fasst Company wishes to make
clear to the industry that it has not licensed
ATV Four-Play under the 6,860,500 patent nor
has it condoned the blatant copying of the
Flexx Handlebar System by ATV Four-Play.
“Sometime Tuesday our
phone and email systems became overwhelmed
with calls and emails from customers, racers,
dealers, and industry associates concerning
ATV Four-Play’s deliberate copying of
our Flexx Handlebar. It is a great complement
to us as a company to know we have such great
support from our loyal customers and industry
associates. Obviously these people realize
the care and sacrifice we make to bring authentic
original products to market and were concerned
by such a lack of respect for Fasst Company
and our intellectual property,” said
Cole Townsend, Fasst Company’s President.
“Our technology and customer service
along with our commitment to only manufacture
our products in the United States out of the
best materials is what separates our company
and handlebar from everyone else’s.
It is unfortunate that we have to take action,
but we will protect our technology by any
means required.”
Based on the striking similarity
between the Soft Bar and the Flexx Handlebar,
ATV Four-Play’s activities appear to
be a willful disregard of Fasst Company’s
intellectual property rights. ATV Four-Play
has shown a lack of respect for Fasst Company,
our patent, and traditional notions of fair
play. Their actions are unauthentic and disingenuous
to the ATV industry and enthusiasts as a whole.
Although imitation is a form of flattery,
in the context of patent infringement it is
also a form of stealing. ATV Four-Plays actions
are unacceptable and Fasst Company will not
stand for them.
Fasst Company is currently assessing
its options for response to ATV Four-Play’s
willful disregard of Fasst Company’s
intellectual property rights.
About Fasst
Company:
Fasst Company is a rider driven company, made up
of racers stemming 3 generations. Our mission is
to provide customers with 100% American Made products
that add value to their racing programs, while offering
the best customer service in the industry. Period.
For more info on Fasst Company check our web page
out a www.fasstco.com