DragonFire Racing to Sponsor
NASCAR Drivers
Sprint Cup & Nationwide Series Racers Timmy
Hill & Blake Koch
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Sprint Cup
& Nationwide Series Nascar racers
Timmy Hill & Blake Koch will be racing
for DragonFire in 2012
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Mesa, AZ (3/5/2012) - In addition
to being the defending WORCS and GNCC UTV class
#1 plate holders, DragonFire is better known for
their off-road race cars including Brad Etter's
Class 1500 car in the Best In The Desert Series.
But now DragonFire is teaming up with Rick Ware
Racing (RWR) and going stock car racing! The Sprint
Cup and Nationwide Series cars of Timmy Hill and
Blake Koch will be flying the DFR colors this
season.
Nationwide Series "Rookie Of The Year"
last year, Hill makes his Sprint Cup car debut
this weekend at DragonFire's hometown race in
Phoenix. "Competition is what DragonFire
Racing was founded on," notes DFR General
Manager Scott Highland. "And we are certainly
proud to be affiliated with RWR as they pursue
some of the highest forms of racing in the world.
Of course, having the DragonFire logos on the
cars this weekend will certainly help with our
cross-over marketing efforts to the NASCAR demographic."
Billed as "The Biggest Little Team in Motorsports,"
look for the RWR cars to be in contention all
season as Hill finished in 7th at the Nationwide
season opener in Daytona and Koch came in with
a top 20 finish as well. Although he was just
edged by Hill for rookie of the year honors last
season by a single point, Koch earned five top
25 finishes in just his first 10 Nationwide races...
a feat achieved by an elite group of racers, including
Kasey Kahne, Tony Stewart and Dale Earnhardt,
Jr. Koch will be driving the #41 RWR/DFR Ford
Mustang at the Bashas Supermarkets 200 this weekend
in Phoenix. Meanwhile Hill will be racing the
#37 Ford Fusion in the Subway Fresh Fit 500 at
Phoenix Raceway this weekend.
"We raced motocross together growing up in
Texas and Rick Ware is a lifelong friend of mine,
but I was still blown away when he gave DragonFire
the opportunity to be a part of his stock car
efforts," says Highland. However, Ware believes
it makes good sense to cross-market with DragonFire
and he has reached out to the powersports industry
in the past, including championship winning Arenacross
and X Games efforts.
"Rick has channeled his own racing experience
to ownership and developing sponsors and fans
in a wide variety of markets, allowing avenues
to create 'added value' to the volume of events
that differentiates RWR from other teams,"
explains Highland. "In this economy, you
have to think out of the box," adds Ware.
"Partnering with DragonFire's championship
winning UTV efforts definitely fits our business
model!"
Speaking of business models, the NASCAR sponsorship
is just one of the ways DragonFire is calling
attention to its expanded range of innovative
new products for the 2012 season, says Highland.
"Competition of any kind is in DragonFire's
DNA! Racing has led to the development of our
FireBreather kits and the all-new HiBoy and LowBoy
doors... just a couple of the hot offerings we
have for this year." Click on www.dragonfireracing.com
or visit DragonFire on Facebook to Feel The Heat!
About DragonFire Racing:
The name says it all! DragonFire continues to
crank up the heat when it comes to the best products
in the UTV business. DFR has everything from engine
and suspension components to bolt-on accessories!
We feel your passion, so when you think of UTV
parts and accessories think of the Dragon…
and feel the heat!RZR, Kawasaki Teryx and Arctic
Cat Prowler.
www.DragonFireRacing.com
2330 W. Broadway Rd, #112
Mesa, AZ 85202
(800) 708-9803
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