CV Products Hires
Scott Highland to Performance Parts
Powerhouse
Scott Higland
Hired as Director of Marketing &
Business Development
Thomasville, NC
(6/18/2012) - Powersports and
Motorsports industry veteran Scott Highland
has joined performance parts powerhouse
CV Products as the Director of Marketing
& Business Development for the “Everything
Racing” operation. In the past
20+ years Highland has held positions
with JE Pistons, Xceldyne Technologies
and CV Products. He was most recently
the Director of Off-Road & Sportbike
Markets for the Motorsport Aftermarket
Group (MAG), concurrently serving as
the General Manager of UTV industry
leader DragonFire.
“Scott’s experience in marketing
and most recent role in developing products
and building brands will increase our
ability to expand our business in both
the automotive and powersports markets,”
says Jim Zoretich, President & CEO
of CV Products. “His experience
over the past several years will be
utilized to identify and integrate acquisition
candidates as we begin an aggressive
growth strategy here at CV Products.”
Zoretich believes big
things are in store for CV Products
in the near future as Highland heads
the marketing efforts in a new direction.
“Scott worked with CV Products
in the past and he is uniquely qualified
to drive our future growth.”
When asked about his return, Scott stated,
“I’m grateful to rejoin
CV Products and its customer- focused
team. Everyone has a passion for powersports
and offers solutions for our ‘Everything
Racing’ approach. This is a great
opportunity to work in a fast paced
results-driven industry. I look forward
to helping expand CV Products and its’
CV4, Xceldyne and X2 brands exponentially.”
CV Products is a diverse
company focused on performance. From
its locations in Thomasville, NC and
Mooresville, NC, CV Products manages
multiple
motorsports brands, including
CV4, Spin, X2, Xceldyne and XTS among
others. The firm’s technical support
capabilities include trackside race
support along with its AMC Coatings
and Xceldyne Technologies divisions.
The slogan “Everything Racing”
really defines the company’s heritage.
Visit www.CV4.net
for more details on its powersports
product range.
www.CV4.net
42 High Tech Boulevard
Thomasville, NC 27263
800-874-1223
Discuss
this in ATVriders.com Forum
