Yamaha-Motor
Corp. Named "Official UTV" of Best in
the Desert
Yamaha Rhino Side X Side
Las Vegas, NV (9/5/2007) – Casey
Folks, Director of Best in the Desert, announced
that Yamaha-Motor Corp USA has been named as the
“Official UTV” (Utility Terrain Vehicle)
of the Best in the Desert series. Folks made the
announcement today, following last weekend’s
record-breaking TSCO “Vegas to Reno”
event, which attracted more than 320 cars, trucks,
motorcycles, and UTVs.
Folks said, “I am excited to announce this
new Sponsorship with Yamaha and their industry-leading
line of Rhino UTVs. The Best in the Desert Series
is an ideal venue for Yamaha to showcase the Rhino;
and take advantage of the stature this series
has reached. Best in the Desert was the first
to recognize this growing category of off-road
utility vehicles.”
Steve Nessl, Marketing Manager for Yamaha’s
ATV & UTV Division, commented, “Yamaha
is looking forward to the association with Best
in the Desert. The series is recognized by media
and racers alike as being one of the best. It
is well-run, and Folks has a team of proven professionals
who will help elevate the exposure of the standard-setting
Rhino even further. Since its introduction in
2003, the Rhino has led the way in the UTV category;
with the introduction of the 2008 Rhino line-up
on September 10, we plan to continue that trend.
This sponsorship will enable us to both support
the Best in the Desert series and showcase the
Rhino’s capabilities.”
Folks continued, “Yamaha’s first
opportunity to take advantage of their new sponsorship
will be the Las Vegas “300”, October
5-7 featuring a full complement of off-road vehicles
including UTVs, plus the Golden West Cycle AVI
“150” U.S, Championship Quad &
UTV race for only those vehicles, November 2,
3, 4, 2007. We welcome Yamaha and Steve on-board
to join our other major sponsors, and look forward
to the relationship.”
For full details on the complete line of Yamaha
products, visit: yamaha-motor.com
www.bitd.com
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