Idol Speed to Sponsor AMA ATV MX Pro-Am Holeshot Award

Morgantown, WV (4/23/2010) - MX Sports Pro Racing, producers of the
ITP/Moose Racing AMA ATV Motocross Championship presented by Parts
Unlimited, are pleased to announce that Idol Speed, makers of the Quadshot,
an ATV holeshot device, has chosen to sponsor the Pro Am holeshot award.

"We decided to sponsor the Pro-Am guys because we thought it was a great
place to start with the product and also to support that level of racing,"
said Andy Smith, President of Idol Speed. " We're really excited about this
sponsorship."

Idol Speed will contribute $100 per each moto holeshot winner. Pro-Am Production riders Joel Hetrick and Chase Snapp were both rewarded with
checks during the Ballance Moto X in Bowling Green, KY, April 18th, the
first event since Idol Speed came on board.

For more information about the Quadshot Holeshot device, go to
www.idolspeed.com.

About MX Sports Pro Racing:
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil AMA Pro Motocross Championship. An industry leader in off road powersport production and management, its mission is to raise awareness of motocross racing through the production of professional championship racing events nationwide. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information, please visit www.mxsportsproracing.com.

About ATVA:
The All-Terrain Vehicle Association is the national membership organization for dedicated and enthusiastic ATV riders and owners. Whether you enjoy using your ATV for racing, trail riding, or back-country hunting, the ATVA can help you get more fun out of your ATV.