Can-Am Named Official UTV of
2017 KOH UTV Race Sponsored by Can-Am
Valcourt, Québec (2/7/2017) - Can-Am
is the "official UTV of ULTRA4 Racing."
This two-year agreement includes the title sponsorship
of the UTV portion of the 2017 Can-Am King of
the Hammers (KOH) off-road race in California,
and the entire ULTRA4 UTV racing series.
will be the title sponsor of the UTV portion
of the 2017 Can-Am King of the Hammers off-road
The 8-race series is held in the United States.
The 9th Annual KOH race is scheduled for Wednesday,
Feb 8, 2017, during the King of the Hammers week,
which started last Friday. The season concludes
with the ULTRA4 National Championship in Reno,
The Can-Am King of The Hammers UTV race starts
at 8 a.m. and ULTRA4 expects more than 70 side-by-side
vehicles to enter. According to ULTRA4, the race
is widely regarded as the toughest, one-day off-road
race in the world, as it combines high-speed desert
racing with super technical rock crawling. Side-by-side
vehicles qualified for the race on Saturday, Feb.
Can-Am's King of the Hammers
UTV race is widely known as the toughest,
one-day off-road race in the world.
You can catch live coverage of the 2017 Can-Am
King of the Hammers race at www.ultra4racing.com/live.
Can-Am will take over each event by branding several
of the course's hardest obstacles, the event entry
area and, of course, the start/finish line for
the UTV portion of the race. A Can-Am activation/hospitality
region will also be created for each event on
the schedule. The KOH staff will use Can-Am side-by-side
vehicles for its race-day support activities.
Part of this agreement includes social media promotions
as well as TV spots and digital broadcasts.
will be branding several of the course's
hardest obstacles, including the start/finish
In addition to its sponsorship agreement, Can-Am
will also field official Maverick X3 side-by-side
racers to compete in the Can-Am KOH UTV race and
the ULTRA4 series. Those racers include Casey
Currie, Cody Currie, Kyle Chandler and Chad Hughes.
As well as the KOH UTV race logo.
Can-Am Maverick X3 racers will compete in
the KOH UTV race as well as the ULTRA4 series.
For more info on Can-Am, visit: http://can-am.brp.com/off-road/
You can catch the official Ultra4 Racing press
release here about signing Can-Am as the Official
UTV of ULTRA4 Racing. https://ultra4racing.com/can-am-named-official-utv-ultra4
BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide.