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Mad Media

Polaris XP1K Crash Video
40ft Gap Step Down in Polaris RZR XP 1000

Oceanside, CA (10/14/2014) - We are currently in production of the second installment of the acclaimed viral film series XP1K. We wanted to share a crazy crash video from last years XP1K that has never been released before. Needless to say when your trying stunts that have never been done before sometimes things go wrong! Fortunately RJ was uninjured, but it show that what we are trying is dangerous. This is not hollywood, their is no CG here!

RJ Anderson XP1K Crash Video

RJ Anderson’s XP1K2: Side-by-Side Off-Road Viral Film Now in Production

In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views and over half a billion impressions world wide, making it the largest campaign of its kind for the UTV / SxS market. UTVUnderground is proud to announce the second installment of the campaign, “XP1K2” is currently in production.

Mad Media

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